Motion & Branding
Graphic Designer
UX/UI
pixels w/ personality
Hauser & Wirth | Art History
This mobile app reimagines the gallery experience at Hauser & Wirth through a user-centered design approach, blending UX principles with essential UI elements. Its mission is to transform gallery visits into enriching journeys for everyone, regardless of their art expertise or background, also taking accessibility into consideration. Through extensive research and user testing, the app ensures that visitors gain knowledge, inspiration, and optimized use of their time. Whether they're seasoned art enthusiasts or curious newcomers, the app caters to their specific needs, making art exploration enjoyable, accessible, and meaningful for all.
Prototype Walkthrough
Watch below with or without sound! Feel free to scroll through as well
The Design - PROCESS
sample hi-fi prototypes (post user testing)
sample lo-fi prototypes (pre user testing)
Understanding the User, UX Research
Summary, Initial Takeaways
Visitors crave a richer museum experience. They desire deeper explanations about the art, written in a universally understandable way, to grasp the artist's vision. Interactive exhibits and informative text with diverse viewpoints would enhance engagement. Accessibility for all backgrounds and extended hours are crucial. However, confusing layouts, overwhelming exhibits, fatigue from extensive walking, and large crowds can hinder enjoyment. Some visitors even seek trigger warnings for sensitive content. Ultimately, museums should strive to educate and inspire through clear communication and well-designed experiences.
Further Pain Points
After user testing of wireframe porotypes, some key areas were revealed for improvement in the ticket checkout process. A majority (4 out of 5) of participants felt visually overwhelmed, suggesting a need for a less cluttered design with a stronger focus on hierarchy and user experience (UX) principles. Additionally, 3 out of 5 participants desired a simpler experience with larger text and a less overwhelming information presentation. Further, reassurance was important to 3 out of 5 participants, indicating the potential value of adding confirmation steps or helpful reminders. Streamlining the process was also desired by 3 out of 5, suggesting the benefit of including small navigational elements or details. Finally, 2 out of 5 participants expressed a need for more accessibility features like read-aloud options, highlighting the importance of incorporating these features on more screens.
Explore the UX in Detail
This Figma file holds the specific UX research I conducted and then translated into visual solutions.
The file includes sample interviews, an affinity map, information architecture, personas, and more!